Image Exercise (Assign02)

1.Self Portrait:

This photo was taken at Stanley Park.

It shows my love for photography and the outdoors,

the playground in the background symbolizes my love for fun and activities.

2. Newsy Event: A freshman student expresses her feeling about the current fees that the Davis building has and how out-of-control they are getting, and how we can prevent the charges on getting higher. Fellow students from Davis listen, and try to learn from her. I edited the picture in a way that focused on the speaker and made the audience blurry, to show the the speaker is more important also the audience is darker in color and the speaker is lighter to symbolize power and a brighter future.

Emily Mcnally; freshman, Undecided. Lauren Kelly; freshman, Criminal Justice. Alicia Aniello; freshman, Undecided. Karissa Philips; freshman, Undecided.

3. Campus Scene: Here at Westfield State University kids love to be outside on the beautiful campus green. As you can see here different girls do activities all around campus on a nice day. I decided to make a college to show more then one picture, because there is so many different type of people that come to Westfield and everybody likes to do different things.

Emily Mcnally; freshman, Undecided. Lauren Kelly; freshman, Criminal Justice. Alicia Aniello; freshman, Undecided. Karissa Philips; freshman, Undecided. Steph Lorande, freshman.

4. Personality Portrait: Here is my friend Lauren, she is mailing out a birthday card to her boyfriend that goes to a different college. I made the picture black and white to emphasis the emotional side of the photo, Lauren's obvious sadness that her boyfriend is far away and i put color in the mail slot and letter so it would draw the viewers eye.

Lauren Kelly, freshman, Criminal Justice

Bookit And Win!

Bookit, a traveling agency, wanted to gain more costumers. To do, this they started a contest. The basic idea was to giveaway a free trip everyday in May. People could submit their
entries through e-mail, getting all the information on a fan page they had set up through Facebook. They supported this giveaway by advertising Facebook, so in a way they were helping each other out. Using "sponsor stories" was another key element that was used in getting the viewer to buy in to this whole giveaway, which increased the views. "When someone liked the page, the action created a Like Sponsored Story, which was displayed to that person’s friends on the right-hand column of his or her page." The result was more than one million entries, and over 39,000 fans to Bookits Facebook page. Also, the revenue increased by 305 every month thanks to the Facebook link "A Trip A Day Giveaway". Facebook is the perfect resource for any company. Its a great way to advertise due to the millions of people that are on Facebook, which increase your chances of more efficient advertising.

http://ads.ak.facebook.com/ads/FacebookAds/BookIt.com_CaseStudy.pdf

Dear Facebook... A True Love Story

In 2010, Sony pictures decided to launch a campaign to raise awareness of an upcoming romantic movie called "Dear John". The goal was simply to being raising awareness of the movie, and to get people to connect to the movie's Facebook page. This was the largest social media campaign that had ever been attempted, and it was a great success. By using Facebook to advertise the movie, they increase awareness of the film dramatically. But putting poll ads that actually interacted with the Facebook user, the feedback was more direct. Relying on "word of mouth" and the ads on Facebook, Sony was able to create a milestone in the media marketing achievements. This led to Sony using Facebook to test out more movies, to see what kind of actors and subjects the general public like and dislike, which was done at a faster pace than normal. What in store for the future? More polls and interactive media, and even clips with actors suggesting the Facebook user to "like something". This advertising move Sony has made is just the be
ginning. Soon all of Sony's movies will be on Facebook, and it all stated with "Dear John."