Bookit, a traveling agency, wanted to gain more costumers. To do, this they started a contest. The basic idea was to giveaway a free trip everyday in May. People could submit their
entries through e-mail, getting all the information on a fan page they had set up through Facebook. They supported this giveaway by advertising Facebook, so in a way they were helping each other out. Using "sponsor stories" was another key element that was used in getting the viewer to buy in to this whole giveaway, which increased the views. "When someone liked the page, the action created a Like Sponsored Story, which was displayed to that person’s friends on the right-hand column of his or her page." The result was more than one million entries, and over 39,000 fans to Bookits Facebook page. Also, the revenue increased by 305 every month thanks to the Facebook link "A Trip A Day Giveaway". Facebook is the perfect resource for any company.
Its a great way to advertise due to the millions of people that are on Facebook, which increase your chances of more efficient advertising.
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