Dear Facebook... A True Love Story

In 2010, Sony pictures decided to launch a campaign to raise awareness of an upcoming romantic movie called "Dear John". The goal was simply to being raising awareness of the movie, and to get people to connect to the movie's Facebook page. This was the largest social media campaign that had ever been attempted, and it was a great success. By using Facebook to advertise the movie, they increase awareness of the film dramatically. But putting poll ads that actually interacted with the Facebook user, the feedback was more direct. Relying on "word of mouth" and the ads on Facebook, Sony was able to create a milestone in the media marketing achievements. This led to Sony using Facebook to test out more movies, to see what kind of actors and subjects the general public like and dislike, which was done at a faster pace than normal. What in store for the future? More polls and interactive media, and even clips with actors suggesting the Facebook user to "like something". This advertising move Sony has made is just the be
ginning. Soon all of Sony's movies will be on Facebook, and it all stated with "Dear John."